Marketing Management Free Essay Example, 1250 words

The bread and bakery industry of the region has a highly diversified consumer portfolio. Talking in regards to the future market trends for this particular sector in the Singapore region, it can be said that the manufacturers and retailers will try to attain a growth in the business by leveraging on the highly diversified consumers base. In order to develop a competitive edge in the business as well as for better positioning of their products, the manufacturers and retailers of the bread industry will try to introduce innovative products which will be segmented and targeted specifically to consumers on the basis of their age group. Market Growth While discussing the factors of market growth, it has to be brought in to focus that the bakery market of Singapore grew at a rate of 7.9 % on a compound annual basis between the 5 year period of 2004 to 2009 (Datamonitor. com, 2012). During this period the bread and rolls division in the bakery sector in Singapore, accounted for over 29% market share. In regards to the recent times, it has been projected that the bakery sector of the Asia Pacific region, which includes the Singapore bakery market is valuated at over 68.5 billion USD along with a compounded annual growth rate of over 6% between the five year period of 2008 to 2013 (Byrne, 2010). We will write a custom essay sample on Marketing Management or any topic specifically for you Only $17.96 $11.86/pageorder now It is of considerable importance to state that the bakery industry of Singapore is also undergoing significant changes as consumers are getting increasingly health conscious. As a result, in the recent times, a new variant like the breakfast cereals are increasingly making a place in the diet of the consumers based in Singapore. Forecasts highlight while attaining a growth rate of over 6 percent in the five years period till the year 2013, the breakfast cereals market is valued at around 3.3 billion USD for the entire Asia Pacific region (Weston, 2010). Competition Talking about the competition existing in the Singapore bakery market, it has to be said that the market is highly open to both domestic as well as international level competition (TMCNews, 2006). It is of high importance to say that Singapore being both a transit zone as well as a global financial hub has a highly diversified incoming and outgoing population with varying food tastes. This makes the market highly attractive in nature. Talking about the foreign competition that has an influencing role in the Singapore bakery sector, the global and internationally popular fast food brands like McDonalds, KFC, Krispy Kreme, Dunkin Donuts as well as a series of other brands has to be taken into consideration.

The Bystander Effect By Bibb Latane And John Darley

Overview On March 13, 1964 thirty-eight neighbors failed to intervene when a 28 year old woman named Katherine â€Å"Kitty† Genovese was being murdered behind the building. (Manning, Levine, Collins, 2007). This incident proposed the experiment of the â€Å"Bystander Effect† by Bibb Latanà © and John Darley, among other scientists, to find out why thirty-eight people had not done anything to help during this situation (Latanà © Darley, 1969). According to Latanà © and Darley (1969), The Bystander Effect has three main explanations behind it, which includes diffusion of responsibility, evaluation apprehension, and pluralistic ignorance (Darley Latanà ©, 1968). Diffusion of responsibility withdraws a person from exhibiting a helping behavior when there are other bystanders present because it is expected that others can contribute to the helping behavior, and that the outcome is not just on one person’s shoulders (Latanà © et al., 2002). On the other hand, when a person imagines that there are no other people present, or that the people present are not able to engage in a helping behavior, a person will act as if he or she was alone and will be more likely to intervene in the situation (Darley, Teger, Lewis, 1973). Before acting during an emergency, a person is most likely to scan around and observe whether others are already taking responsibility, or are about to take responsibility for it; if those people in the scene of an emergency are not doing anything, then the person will feelShow MoreRelatedGenovese Syndrome: Are You a Bystander?1177 Words   |  5 PagesBystanders can easily found in real life such as, they can be found in the places like at work, school, on the roads, and other places involving many people. These circumstances aren’t simply ignoring the situation, but their unconscious psychology plays a big role in how they react to an emergency. In this situation, people think someone else can provide help, so that, this results in people remain as the spectators. This phenomenon is called bystander effect, and this is if more witnesses are inRead MoreBystander Effect Essay1389 Words   |  6 PagesThe Bystander Effect The Bystander effect is a controversial theory given to social phenomenon where the more potential helpers there are, the less likely any individual is to help. A traditional explanation for this Bystander Effect is that responsibility diffuses across the multiple bystanders, diluting the responsibility of each. (Kyle et al.) The Bystander effect, also known as the Genovese Syndrome, was created after the infamous murder of â€Å"Kitty† Catherine Genovese in 1964, on the streets ofRead MoreBystander Effect Essay1403 Words   |  6 PagesThe Bystander Effect is a controversial theory given to social phenomenon where the more potential bystanders there are, the less likely any individual is to help in emergency situations. A traditional explanation for the cause of the Bystander Effect is that responsibility diffuses across the multiple bystanders, diluting the responsibility of each. (Kyle et al.) The Bystander effect, also known as the Genovese Syndrome, was named after the i nfamous murder of â€Å"Kitty† Catherine Genovese in 1964,Read MoreThe Bystander Effect On Children Essay2036 Words   |  9 Pagesthat question is what is commonly known as, The Bystander Effect. First of all, a bystander, is a person who is present at an event, or incident, but does not take part. (Dictionary.com) This phenomenon has been pondered and experimented upon for decades. The term bystander effect refers to the phenomenon in which the greater the number of people present, the less likely people are to help a person in distress.† (Kendra Cherry 1) The bystander effect has taken a toll upon very many people. It is veryRead MoreThe Bystander Effect On Social Psychology1077 Words   |  5 Pagesreader briefly of the overall topic and why it is of interest. The general topic area is about The Bystander Effect. John M.Darley and Bibb Latane research about the bystander effect based on the story of Kitty Genovese. Also known as individuals are less likely to help in a situation in the presence of others (Greitemeyer and Mugge, 201 p.116). When doing this literature research for the bystander effect, it discover that different types of emergency situations impact how individuals react. It was discoveredRead MoreThe Observation Of The Bystander Effect1079 Words   |  5 Pagesreader briefly of the overall topic and why it is of interest. The general topic area is about The Bystander Effect. John M.Darley and Bibb Latane research about the bystander effect based on the story of Kitty Genovese. Also known as individuals are less likely to help in a situation in the presence of others (Greitemeyer and Mugge, 201 p.116). When doing this literature research for the bystander effect, it discover that different types of emergency situations impact how individuals react. It was discoveredRead MoreHistory Of The Bystander Effect1835 Words   |  8 PagesHistory of the Bystander Effect The bystander effect is a very famous theory. It has been indited about in many Psychology Textbooks. In addition, there has been many situations that have been associated with this theory. Nevertheless, there was one story that commenced it all. This acclaimed story went viral and what some would call, legendary. This story resulted in a woman denominated as Kitty Genovese being assailed and murdered by Winston Moseley. The reason this situation became so popularRead MoreClassic Study in Social Psychology Essay example1176 Words   |  5 PagesStudy in Social Psychology The bystander effect is associated with the phenomenon, which states that when a larger amount of people are present, the less likely people are to help a person in need of assistance. When an emergency occurs, people are more likely to help when there are little or no other people. A summary about this study as well as an explanation of the results and how the concept of situationism relates to the study will be discussed. The Bystander Effect In 1964 the murder case ofRead MoreExploring a Classic Case in Social Psychology Essay1058 Words   |  5 Pagestermed â€Å"bystander effect† in response to a 1964 murder. The murder of a young woman with as many as 38 witnesses and none who helped until it was too late. The bystander effect is individuals seeing an emergency situation but not helping. There are many reasons why individuals do not respond: diffusion of responsibility, not noticing or unsure if it is an emergency, and not wanting to be liable if the person still dies are a few. The Study Upon hearing of the Genovese murder John Darley and BibbRead MoreAnalysis Of Robert Frost s Mending Wall Essay1698 Words   |  7 Pagesworld. It has, sadly, become a common practice to adopt a â€Å"mind your own business† kind of mentality, further exacerbating this issue. This reclusiveness and negligence of social interaction are the shared theme in the works of Robert Frost, John Darley Bibb Latanà ©, and Barbara Kingsolver, which unite to tell us that this kind of lifestyle is flawed and must come to an end. In Robert Frost’s narrative poem, â€Å"Mending Wall†, the first theme of reclusiveness is revealed through the frustration that

Wal-Mart’s Positive Effect on a Community Free Essays

When it comes to shopping for clothes, groceries, and other belongings; there is one question customers must ask themselves. Do you shop with your head or your heart? Shopping with you head refers to looking for discounts and saving as much money as you can while, shopping with your heart is going to a local store and paying extra to support a family owned business. Most respond with saving money and getting discounts. We will write a custom essay sample on Wal-Mart’s Positive Effect on a Community or any similar topic only for you Order Now Wal-Mart is one of the largest employers in the United States and their inventory includes groceries, pharmacies, automotive and hardware supply areas. It is a store that provides plenty of things you need in one place at the lowest prices. Low income, middle-class or upper class; Wal-Mart helps the majority of the community. Although many people believe Wal-Mart shuts down and overruns small businesses, what Wal-Mart brings to the table is that it employs a vast amount of jobs. I am for Wal-Mart because I believe the lives of people in less fortunate communities benefit from these stores, instead of the common belief that they suffer for them. Their slogan of â€Å"Save money, Live better† is exactly what they are able to do for their customers. The best feeling you can get when shopping is coming out of a store and getting all the items and goods you desired for a manageable price. Wal-Mart gives you the opportunity to achieve that feeling. With the low prices for large quantities, these huge stores help out the whole community (especially rural areas). The Case for Wal-Mart,† by Karen De Coster and Brad Edmonds clarifies,† If the truth be told, Wal-Mart improves the lives of people in rural areas because it gives them access to a lifestyle that they otherwise would not have- a gigantic store showcasing the world’s greatest choice of products from groceries to music to automotive products† (633). I absolutely agree with Coster and Edmonds statement that customers should be obligated to buy brand labels accessories for discounted prices. Wal-Mart gives discounts, up to seventy percent off, prices all year around- unlike other supermarkets or clothing stores that only have seasonal discounted times. Wal-Mart gives shoppers the chance to go into their stores and purchase close to anything they can think of at lower prices then Wal-Mart’s competition. When all is said, Wal-Mart improves the lives of everyone in a community because it allows consumers to buy goods for relatively cheap prices. Unlike any other retailers, Wal-Mart employs people for jobs not careers. There is a possibility to climb the ladder within the company, but working at Wal-Mart doesn’t really jump-start to any other job opportunities. But the fact is that Wal-Mart does provide a vast amount of people. The number of different departments and employees that are required to run one Wal-Mart store hires a great number of people. With the amount of people needed for each section and subsection at these stores, Wal-Mart has the ability to give many people jobs. Wal-Mart has been one of the most successful anti-poverty programmers in America. It provides entry-level jobs that unskilled workers badly want – there are often five or 10 applicants for each position† (Urbach). Wal-Mart is also beneficial with giving high number of jobs because most of the jobs that they are hiring don’t need a high school or college degree. For areas with high number of people who don’t have diplomas, Wal-Mart gives the opportunity to them by supplying them a steady supply of money. These are unskilled workers that aren’t exactly looking for job progression, but are looking for any job they can get and keep. It’s the perfect combination of a company that needs to hire a great amount of people, and the kinds of workers that don’t really have many other options. Wal-Mart’s geographic position is very helpful and convenient to many communities. These mega-stores may seem like they just follow whichever area is large enough to hold their enormous square footage, but actually they are positioned in just the right place. The fact that most are within short driving distance to other supermarkets, makes it worth for the consumers to go to Wal-Mart first, see what they have, and then from there go to the other stores. People who shop at Wal-Mart, trust that they will be able to find most if not all of their shopping list. Even if it is farther than another store, people are willing to go the extra mile or two to get the savings they would not be able to find anywhere else. Wal-Mart’s slogan sums up how their customers shop and enjoy the savings, â€Å"Save money, live better†. I couldn’t agree more. With people being able to save money, community’s benefit immensely. Especially low-income communities, Wal-Mart is good because it gets money into the citizen’s pockets and encourages them to spend more than they would or could have before. â€Å"This then allows them to have some money to invest in productive assets or to buy those other things that will make their lives more comfortable and enjoyable† (Urbach). Customers of Wal-Mart aren’t just happy because of the deals they get by shopping at those stores. What makes Wal-Mart customers the happiest is knowing that from the money they saved, they have extra to spend on other things. Many nonbelievers against Wal-Mart state that it will shut down small businesses and affect the economy in a negative way. Putting a Wal-Mart in a striving community is a positive. One reason is because it drives up competition. What we strive for as human beings is competition. It is a life essential tool for business. Opposing common belief, â€Å"after a new Wal-Mart is built, other small businesses sprout up nearby and cash in on the new retail traffic† (Gruss). Studies have shown that other businesses and companies do better and grow when Wal-Mart is in close proximity to them. Critics of Wal-Mart have understandable reasons to question this huge corporation; they don’t want to have to lower their prices to compete with Wal-Mart’s. Instead of trying to battle with them, they claim that Wal-Mart is bad for communities and small businesses. But there is proof that small businesses open and flourish once a Wal-Mart is opened. Wal-Mart’s drive up competition that encourages people to go to multiple stores to compare to the prices they offer. Wal-Mart has over 1. 2 million employees and more than 3,600 stores nationwide. The fact is that everyone has shopped at Wal-Mart once in there life. To be accused for ruining small businesses and communities is non-sense. Wal-Mart is the number one place to buy all your goods without spending too much money. And with that savings, customers can afford to save for other necessities they need to pay off. Employing huge amount of people and creating jobs in the economy has helped the United States. Americans love Wal-Mart and Wal-Mart loves America right back. How to cite Wal-Mart’s Positive Effect on a Community, Papers